Goodyear Assurance ComfortTred is the newest member of the Assurance Family of Passenger Car and SUV tires, inheriting the brand genes of extraordinary safety and comfort reputation. It is a perfect choice for elite drivers in the Asia Pacific market who highly value a luxury riding experience with added serenity and safety. The Assurance ComfortTred redefines serenity of a luxury driving experience through new ANX™ Technology, (Advanced Noise Cancelling Technology), which features an extra noise and vibration canceling layer to reduce interior noise. The innovative tread pattern design also helps to reduce air pumping and impact noise. In addition to providing industry-leading quietness and superior comfortability, the Assurance ComfortTred adheres to the principle of driving safety as the primary benchmark. The latest tread compound contains a high amount of silica and resin to provide incremental modulation to the road surface to improve road contact and water evacuation. As a revolutionary product built on the success of EfficientGrip Performance in Europe, the Assurance ComfortTred is the best choice for luxury vehicle owners, both gasoline and electric, who desire a quiet, smooth, and comfortable journey, exploring a world of possibilities.