Imagine a set of tires that can take a driver the grueling distance of approximately two and a half times around the world. The Goodyear Assurance DuraPlus is engineered to let drivers go up to 100,000km¹ and comes reinforced with DuPont™ Kevlar® for added protection, delivering tremendous value through a longer lasting and more durable tire.Designed for small- to mid-sized passenger vehicles, the Assurance DuraPlus tire boasts an improved version of Goodyear’s proprietary TredLife Technology™ with a new enhanced tread compound, combined with a DuPont Kevlar overlay for added reinforcing.Goodyear’s TredLife Technology increases the usable life of the tire for longer mileage. In the Assurance DuraPlus, it provides up to 100,000km¹ of road travel.TredLife Technology comprises of three key elements. Firstly, an advanced carbon-based tread compound with higher carbon content provides increased resistance to road wear. In addition, TredLife Technology also incorporates a larger tread width design, which comes from an optimized cavity shape, putting more rubber in contact with the road for a longer lasting tread. Finally, a maximized rubber volume provides more road contact area, and combined with a deep tread depth, allows for more wearable rubber.Reinforced with DuPont Kevlar for added protectionThe introduction of a DuPont Kevlar overlay into the Assurance DuraPlus increases the tire’s durability. Used in military grade equipment, this lightweight material maintains stiffness and strength even under high temperature conditions when the tire is in motion, giving drivers’ added protection against road hazards. *Excellent Handling *Mileage *Superior Grip